Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.

Montreal city skyline graphic Montreal translucent city skyline graphic Montreal SEO's city skyline graphic part 3
Tuesday, October 16, 2007
Greg Sterling and Local Search
Greg Sterling is a local SEO with a lot of knowledge, an ability to write heaps of quality content and some good stories on local search to boot.

First things first: Greg is the man behind (Which for some reason he's hardly optimizing? Edit: Correction, he's optimizing just fine but is the professional address of the site - just like Montreal SEO .ca for this one. The screenwerk domain gets you slow loading times though, Greg, and is possibly inhibiting less savvy people linking at your individual posts, imho.). It's a great blog with a variety of excellent information on local search marketing (this one on Yodle and co. competing with the Yellow Pages is a pretty good one, imho)

Second, Greg's got some fascinating data up on the percentage of people using local search, according to Nielsen. He's added further analysis at his Locals Only column at SEL. One highlight: 86% of people said they used the Web to find a local business, vs last year's 70%, and 78% say they use it more today than they did before. By contrast, 52% of people use the Yellow Pages less, according to the same data. (Looks like a bright future ahead for Yodle et cie.)

Finally, it's occurred to me that Greg has mastered something that we don't get to see very study in internet marketing - story telling. And I'm not talking about "Let me tell you the story of how I made $10,583 in one day" stories either. I mean stories like you'd read in the local business press. Consider this story on mothers, social media and their influence in the East Bay Area. Or consider this most recent post on a coffee shop telling members of the social media site Yelp to keep away. It makes the whole thing a lot more interesting than when you just read about a social media site or about generic data.

10 points on the originality and quality of your local search content, Greg!

Take 30 seconds to subscribe to my free newsletter.

Related articles are archived in the topical categories ,
Go back to City SEO's homepage

Labels: , ,

Greg Sterling and Local Search posted by Bookworm SEO @ 3:30 PM  
0 Comments on this SEO article:
Post a Comment
<< Home

Montreal SEO Newsletter

SEO Montreal RSS

The Montreal SEO newsletter and RSS feed share great SEO tips!

SEO - Search Engine Optimization:

Bringing search engine traffic to a website by making it rank high in the engines (Google etc.) for its keywords.

Publications, Citations etc.

Quoted in Marketing Sherpa's Marketing Wisdom for 2007? (PDF)
Look at tip #27.

Published on Sitepoint: The 5 Most Common SEO Mistakes

Published by Pandia: Linkbait's Characteristics

Published on BrandCurve: Best Practices in Search Engine Reputation Management

Optimized and Ranking: Montreal SEO Archives

Related Specialists:

1. Freelance copywriting specialist Bill Hilton

2. Politics and the Web by La Presse's Tristan Peloquin

3. Google Maps and Yahoo Local by Mike Blumenthal, local search specialists

4. Legal Marketing Blawg by popular speaker Larry Bodine

5. SEO by the Sea by patent guru Bill Slawski

6. Brand Curve and Marketing Blurb by marketing expert Susan Gunelius

7. Mike the Internet Guy by Denver local SEO pro Mike Belasco

8. Here's What I Think by professional socialite Paris H Muhammad Saleem

9. Phil's Blogservations by blogosphere expert Phil Gomes

10. SEO Specialist Brent David Payne.

11. Gabriel Goldenberg

12. Gab Goldenberg

Best of Montreal SEO:

Google Maps Ranking Factors
Google Sucks
Political Campaigns: Slacker Marketing
Local Search Engine Submission

Google Maps and Local SEO:

Google Maps Mania
Google Maps API blog
Google Maps Advertising
Bill Slawski on Local SEO
Sharon Fling, Local SEO

Resources for SEO specialists:

1. Aaron Wall's SEO research extension for firefox.

2. Google Adwords keyword research tool.

3. Nichebot Multi-Engine Keyword Research Tool

4. SEOMoz's PageStrength Tool

5. The 80/20 of SEO - my first readings on the topic.


Request a Quote!
Visit my new site, SEO ROI Services to hire me.
About Gab, aka Bookworm-SEO
Qualifications, prices, services...

View Gabriel Goldenberg's profile on LinkedIn
About SEO Montreal

SEO Montreal is a Montreal-based local Search Engine Optimization consulting company. Nous sommes une agence spécialisée dans le référencement. It is part of the SEO ROI family.

Le blogue partage des conseils sur le référencement et surtout sur le Local SEO.

My SEO Consulting
1. Established Websites For Sale

#7 Google, #5 Yahoo: Established Websites for Sale.
#11 Google: Websites for Sale.

SEO Consultant in Summer '06.

2. Montreal Hotel

#1 Yahoo: Downtown Montreal Hotel #3 Google, #8 Yahoo: Hotel Montreal.
SEO Consultant Since November 06.

3. Montreal SEO Specialist

#1 on Google, Yahoo and MSN: Montreal SEO.
#2 Google, #1 MSN, #3 Yahoo: SEO Montreal.
#1 MSN, #5 Yahoo: SEO specialist.

SEO Consultant since May 06.

4. Dogs for Sale - October 2007 1 Hour SEO Consultation

5. Dental Seminars - My dad's dental CE site.

Previous SEO writing
1. Montreal Local Search Engine
2. Find it in Canada Search Engine
3. Google Canada
4. US Local Search
5. Google Local Search
6. SEOmoz Pro Membership Review

SEO Montreal is part SEO ROI Services; consider its seo services offering.

City SEO template by Isnaini's Free Blogger Templates