Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.

Montreal city skyline graphic Montreal translucent city skyline graphic Montreal SEO's city skyline graphic part 3
Friday, August 31, 2007
Local SEO : Référencement Local & Yulbiz
Local SEO is an increasingly-important service as more and more searchers turn to Yahoo, Google Truelocal and other search engines to get information on local businesses. But this type of SEO requires more than just link-building, it requires knowledge of your locale. Like Montreal, for example, where French-speaking searchers are just as likely to look up référencement local as they are local SEO. A great way to

To optimize your site for local searchers, you need to know what sites they visit and who are the information hubs in your area. For example, my colleague Michel Leblanc runs a popular Montreal SEO blog, and he also talks about other internet marketing issues.

Similar sites in the Montreal scene are Montreal TechWatch and Techno Montreal. I heard about both of them - you guessed it - at a local event, Yulbiz! Yulbiz was started by Michel Leblanc and Philippe Martin.

This month's Yulbiz was a very fun event and I got to meet a whole bunch of new people, and see some old acquaintances again. Amongst other people, I met or saw:

Francois Aubin, of Cognitive Group

Iroi, Priscilla et Alex, of Montreal TV

Pierre Bellerose, of Tourisme Montreal

Sylvain Carle, of Praized

Alain Theriault, formerly of HEC Montreal, now an indie business coach

Steve Carignan, of IPS

Jean Julien, of iPub

Louise Collignon of Play Montreal

Josh Nursing, software engineer (this is an email link)

Eric Kucharsky, of Techno Monteral

Carl and Jason, of Puzzr

Veronique Arsenault, of Morin Relations Publiques (email link)

The reason I mention these people whom I met at Yulbiz is twofold. First, it's to make the point that networking offline is just as important a part of your promotional strategy as online networking. Second, it's to say thanks for chatting, help their SEO a bit and hopefully develop a further relationship online! Local SEO isn't just about mastering Google Maps ... like regular search engine optimization, local seo is about networking (PDF). And knowing the people in your area offline is as important to your search marketing effort as it is to know them online.

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Local SEO : Référencement Local & Yulbiz posted by Bookworm SEO @ 1:01 PM  
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