Local SEO is an increasingly-important service as more and more searchers turn to Yahoo, Google Truelocal and other search engines to get information on local businesses. But this type of SEO requires more than just link-building, it requires knowledge of your locale. Like Montreal, for example, where French-speaking searchers are just as likely to look up référencement local as they are local SEO. A great way to
To optimize your site for local searchers, you need to know what sites they visit and who are the information hubs in your area. For example, my colleague Michel Leblanc runs a popular Montreal SEO blog, and he also talks about other internet marketing issues.
The reason I mention these people whom I met at Yulbiz is twofold. First, it's to make the point that networking offline is just as important a part of your promotional strategy as online networking. Second, it's to say thanks for chatting, help their SEO a bit and hopefully develop a further relationship online! Local SEO isn't just about mastering Google Maps ... like regular search engine optimization, local seo is about networking (PDF). And knowing the people in your area offline is as important to your search marketing effort as it is to know them online.