|Google is stealing search share on Microsoft's Internet Explorer 7 browser from right under Microsoft's nose. Look up Internet Explorer 7 on Google and you'll find a Google ad offering Google's customized version of Explorer - with the Google toolbar.
Normally, the new Internet Explorer should come with Microsoft search in the toolbar. But as you can imagine, when people download Google's improved IE7, the standard search included is Google search. Possibly to include product, blog, video and other search boxes as well.
At the same time as Google is advertising on Internet Explorer 7, Google's page on the topic and Yahoo's own "Optimized for Yahoo" Internet Explorer 7 are ranking for Internet Explorer 7. What that means is that
1. Microsoft are not practicing Search Engine Reputation Management well enough. Yet companies like McDonald's and Facebook seem to have gotten the memo on online reputation management...
2. Microsoft is not attentive to the SERPs when it comes to protecting its brand. Which is kind of odd - this is the company that sued a kid named Mike Rowe for creating the MikeRoweSoft company a few years back.
3. Microsoft's new browser will contribute to giving its competitors a greater share of the searches people do online. As if its crummy reviews weren't doing that already...
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Labels: Internet Explorer 7, Microsfot, Search Share