Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.


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Thursday, July 05, 2007
Google Maps Ranking Factors
Google Maps' ranking factors and algorithm are being researched very thoroughly by local search expert Mike Blumenthal. Mike's got several posts about the algorithm's factors, including some noteworthy comparisons to Google's OneBox results.



For those of you who like more old-school type SEO, Mike Blumenthal has a great post concerning directories that Google cares about in regards to its Maps algorithm. The directory factor still carries weight apparently, though as in the general search algorithm, that weight has greatly decreased since its heyday.

Another very insightful post of his considers the difference between Google OneBox results and Google Maps results. It appears that the OneBox results are focused towards more established venues with enough reviews to have a star rating (the more stars the better, obviously).

The cutoff to have a star rating, from looking at Mike's data, seems to be roughly 10-15 reviews; any less and no stars will appear. This is likely to avoid skewing the data based on only a handful of reviews.

In any event, I encourage you all to subscribe to Mike's "Understanding Google Maps and Yahoo Local" RSS feed if you're interested in local search. His blog is a great resource both on optimizing for local search as well as for local search news.

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Google Maps Ranking Factors posted by Bookworm SEO @ 2:16 AM  
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Related Specialists:

1. Freelance copywriting specialist Bill Hilton

2. Politics and the Web by La Presse's Tristan Peloquin

3. Google Maps and Yahoo Local by Mike Blumenthal, local search specialists

4. Legal Marketing Blawg by popular speaker Larry Bodine

5. SEO by the Sea by patent guru Bill Slawski

6. Brand Curve and Marketing Blurb by marketing expert Susan Gunelius

7. Mike the Internet Guy by Denver local SEO pro Mike Belasco

8. Here's What I Think by professional socialite Paris H Muhammad Saleem

9. Phil's Blogservations by blogosphere expert Phil Gomes

10. SEO Specialist Brent David Payne.

11. Gabriel Goldenberg

12. Gab Goldenberg


Best of Montreal SEO:

Google Maps Ranking Factors
Google Sucks
Political Campaigns: Slacker Marketing
Local Search Engine Submission

Google Maps and Local SEO:

Google Maps Mania
Google Maps API blog
Google Maps Advertising
Bill Slawski on Local SEO
Sharon Fling, Local SEO

Resources for SEO specialists:

1. Aaron Wall's SEO research extension for firefox.

2. Google Adwords keyword research tool.

3. Nichebot Multi-Engine Keyword Research Tool

4. SEOMoz's PageStrength Tool

5. The 80/20 of SEO - my first readings on the topic.

 

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