Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.

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Tuesday, October 09, 2007

Facebook Camp Montreal, Local SEO Research

This Montreal SEO's schedule has been fuller than Homer Simpson after a free all-you-can-eat buffet of late, and I've got some great news. First of all, Facebook Camp Montreal (like the Toronto event, but better), is being organized by Sylvain Carle and company. Second, a Youmoz blogger may have discovered an additional local SEO ranking factor. And third, there are some cool local SEO posts I've seen around that I want to share!

First things first: Facebook Camp Montreal is being organized on this wiki. Yours truly has put his name down to speak on the opportunities for advertising on the Facebook platform. I'm fascinated by Facebook's marketing opportunities and hope to give an interesting presentation! If you think you've got something interesting to say, why don't you put your name down too?

Second, a Youmozzer nicknamed Jaz thinks he's discovered a new Local SEO ranking factor: targeting the State-wide keyword to improve your ranking on the city-wide keyword. He's seen some results, but they're as yet inconclusive.

Similarly, I recently rewrote the copy and some of the code on the Hotel de Paris's homepage, which included using a provincial abbreviation in the title. I'm waiting to see what the results are with regards to city search. In the meantime, I've brought up rankings for other keywords we previously weren't on the first page for, which is always nice!

Third, there are some cool posts around the local SEO scene I should share. To begin with, I'd like to thank Mike Belasco, aka Mike the Internet Guy (and a savvy local marketer himself) for helping me find some of these sources. One of them is Matt McGee's blog, who among other solid local SEO blogging, writes about a problem with local search: geography doesn't mesh well with current SEO models. Also, in something of a followup to his discovery of Google Maps spam, Mike Blumenthal reports on some changes in how Google handles bulk local business listing uploads.

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Labels: Facebook Camp Montreal, Google maps, local search, local seo, SEO tips

Facebook Camp Montreal, Local SEO Research posted by Bookworm SEO @ 4:19 PM

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5. The 80/20 of SEO - my first readings on the topic.

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