Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.

Montreal city skyline graphic Montreal translucent city skyline graphic Montreal SEO's city skyline graphic part 3
Friday, August 31, 2007
Local SEO : Référencement Local & Yulbiz
Local SEO is an increasingly-important service as more and more searchers turn to Yahoo, Google Truelocal and other search engines to get information on local businesses. But this type of SEO requires more than just link-building, it requires knowledge of your locale. Like Montreal, for example, where French-speaking searchers are just as likely to look up référencement local as they are local SEO. A great way to

To optimize your site for local searchers, you need to know what sites they visit and who are the information hubs in your area. For example, my colleague Michel Leblanc runs a popular Montreal SEO blog, and he also talks about other internet marketing issues.

Similar sites in the Montreal scene are Montreal TechWatch and Techno Montreal. I heard about both of them - you guessed it - at a local event, Yulbiz! Yulbiz was started by Michel Leblanc and Philippe Martin.

This month's Yulbiz was a very fun event and I got to meet a whole bunch of new people, and see some old acquaintances again. Amongst other people, I met or saw:

Francois Aubin, of Cognitive Group

Iroi, Priscilla et Alex, of Montreal TV

Pierre Bellerose, of Tourisme Montreal

Sylvain Carle, of Praized

Alain Theriault, formerly of HEC Montreal, now an indie business coach

Steve Carignan, of IPS

Jean Julien, of iPub

Louise Collignon of Play Montreal

Josh Nursing, software engineer (this is an email link)

Eric Kucharsky, of Techno Monteral

Carl and Jason, of Puzzr

Veronique Arsenault, of Morin Relations Publiques (email link)

The reason I mention these people whom I met at Yulbiz is twofold. First, it's to make the point that networking offline is just as important a part of your promotional strategy as online networking. Second, it's to say thanks for chatting, help their SEO a bit and hopefully develop a further relationship online! Local SEO isn't just about mastering Google Maps ... like regular search engine optimization, local seo is about networking (PDF). And knowing the people in your area offline is as important to your search marketing effort as it is to know them online.

Take 30 seconds to subscribe to my free newsletter.

Related articles are archived in the topical categories , , , .
Go back to City SEO's homepage

Labels: , , , ,

Local SEO : Référencement Local & Yulbiz posted by Bookworm SEO @ 1:01 PM   0 comments
Monday, August 27, 2007
Google's Strange Behaviour
Google's been acting strange lately, contradicting its' own advice and guidelines to webmasters. (If you're thinking, is he about to go on about why Google sucks, again... you'd be very perceptive.)

First of all, Google's been advertising in Gmail, using all-caps. They've had an ad running that says something like SEARCH Engine yada yada. What happened to no excessive capitalization?

Second of all, Google's got some canonicalization problems going on. Both and produce the same content, and one doesn't redirect to the other. It seems from searching Google that they've canonized their subdomain, but you'd think they would redirect the local sub?

Strange, strange behaviour from Google. Like I said, these hypocrites suck.

Take 30 seconds to subscribe to my free newsletter.

Related articles are archived in the topical categories , , .
Go back to City SEO's homepage

Labels: , , ,

Google's Strange Behaviour posted by Bookworm SEO @ 10:14 PM   0 comments
Saturday, August 04, 2007
Google Maps Reversed = Spam el Goog
Fellow local search expert Mike Blumenthal has discovered a massive spam attack on Google Maps. A company by the name of Tech Pros had spammed the Google Maps listings to be listed in every major and minor city in the United States for 'computer repair'!

What they didn't reckon with was that a local search and maps pro like Mike would be working in the computer repair biz and notice it!
Well, by the time I'd found the post on Mike's blog, the word had already gotten around and Google had booted the offending company (and another one using the same exploit, which Mike also discovered) from its SERPs (that's Search Engine Results Pages to the non-jargon inclined amongst you).

So how did they do it? Google Maps offers businesses two ways to get listed. One of the two ways is a bulk upload of a list, but which goes unverified (due to the sheer volume). It's a gaping loophole in the way businesses get listed in Google Maps and it's frankly surprising it hasn't been discovered earlier! In any event, this was explained by a commenter on Mike's post.

Two final comments in passing: I referred to Mike as a fellow local seo expert... I'm flattering myself. Mike's way ahead of me in knowledge and as far as my readings have taken me, the leading mind in the field. Besides that, Wouldn't you agree that this is the sort of thing that makes you say: "Google, you suck!" Like the title says: when Google maps gets flipped on its head, it's really Spam el Goog!

Take 30 seconds to subscribe to my free newsletter.

Related articles are archived in the topical categories , , .
Go back to City SEO's homepage

Labels: , ,

Google Maps Reversed = Spam el Goog posted by Bookworm SEO @ 8:55 PM   2 comments

Montreal SEO Newsletter

SEO Montreal RSS

The Montreal SEO newsletter and RSS feed share great SEO tips!

SEO - Search Engine Optimization:

Bringing search engine traffic to a website by making it rank high in the engines (Google etc.) for its keywords.

Publications, Citations etc.

Quoted in Marketing Sherpa's Marketing Wisdom for 2007? (PDF)
Look at tip #27.

Published on Sitepoint: The 5 Most Common SEO Mistakes

Published by Pandia: Linkbait's Characteristics

Published on BrandCurve: Best Practices in Search Engine Reputation Management

Optimized and Ranking: Montreal SEO Archives

Related Specialists:

1. Freelance copywriting specialist Bill Hilton

2. Politics and the Web by La Presse's Tristan Peloquin

3. Google Maps and Yahoo Local by Mike Blumenthal, local search specialists

4. Legal Marketing Blawg by popular speaker Larry Bodine

5. SEO by the Sea by patent guru Bill Slawski

6. Brand Curve and Marketing Blurb by marketing expert Susan Gunelius

7. Mike the Internet Guy by Denver local SEO pro Mike Belasco

8. Here's What I Think by professional socialite Paris H Muhammad Saleem

9. Phil's Blogservations by blogosphere expert Phil Gomes

10. SEO Specialist Brent David Payne.

11. Gabriel Goldenberg

12. Gab Goldenberg

Best of Montreal SEO:

Google Maps Ranking Factors
Google Sucks
Political Campaigns: Slacker Marketing
Local Search Engine Submission

Google Maps and Local SEO:

Google Maps Mania
Google Maps API blog
Google Maps Advertising
Bill Slawski on Local SEO
Sharon Fling, Local SEO

Resources for SEO specialists:

1. Aaron Wall's SEO research extension for firefox.

2. Google Adwords keyword research tool.

3. Nichebot Multi-Engine Keyword Research Tool

4. SEOMoz's PageStrength Tool

5. The 80/20 of SEO - my first readings on the topic.


Request a Quote!
Visit my new site, SEO ROI Services to hire me.
About Gab, aka Bookworm-SEO
Qualifications, prices, services...

View Gabriel Goldenberg's profile on LinkedIn
About SEO Montreal

SEO Montreal is a Montreal-based local Search Engine Optimization consulting company. Nous sommes une agence spécialisée dans le référencement. It is part of the SEO ROI family.

Le blogue partage des conseils sur le référencement et surtout sur le Local SEO.

My SEO Consulting
1. Established Websites For Sale

#7 Google, #5 Yahoo: Established Websites for Sale.
#11 Google: Websites for Sale.

SEO Consultant in Summer '06.

2. Montreal Hotel

#1 Yahoo: Downtown Montreal Hotel #3 Google, #8 Yahoo: Hotel Montreal.
SEO Consultant Since November 06.

3. Montreal SEO Specialist

#1 on Google, Yahoo and MSN: Montreal SEO.
#2 Google, #1 MSN, #3 Yahoo: SEO Montreal.
#1 MSN, #5 Yahoo: SEO specialist.

SEO Consultant since May 06.

4. Dogs for Sale - October 2007 1 Hour SEO Consultation

5. Dental Seminars - My dad's dental CE site.

Previous SEO writing
1. Montreal Local Search Engine
2. Find it in Canada Search Engine
3. Google Canada
4. US Local Search
5. Google Local Search
6. SEOmoz Pro Membership Review

SEO Montreal is part SEO ROI Services; consider its seo services offering.

City SEO template by Isnaini's Free Blogger Templates