Google Sucks. All of us SEO consultants work our butts off for Google rankings because Google has dominant market share and because Yahoo and MSN are too lazy to prioritize search.
Update: Reading the comments, and from emails, it's obvious that many of you searching "Google Sucks" are frustrated that you're not getting traffic from Google. If you want help getting search engine traffic from Google, (and Yahoo and MSN) then perhaps you might consider buying an hour of my time.
But Google is much more than a search company now, and while I concede they're reasonably good at search, Google still sucks enormously overall. This is my contribution to the web's massive love-hate relationship with Google: 10 Reasons why Google Sucks my Hairy Chia Pets.
Here are the top 10 reasons Google sucks:
10) Google is fine with spam in certain markets. Look at how spammers are dominating the 'buy viagra' SERPs: .EDUs keep getting hacked, having pages with links or redirects sending visitors to pseudo-pharmacies. Conclusion: Google needs to adjust its TrustRank algorithm! TR's giving too much weight to old domains/seed sites. 9) Google's tech support teams have a tendency to want to copy-paste the FAQ in their email responses. Thanks, I can read the q&a myself, Mr. Google-tech-support-bot. If I'm writing you, it's because the FAQ wasn't satisfactory.
8) Google serves all those useless, generic, bid-increasing eBay ads. Plus, it enables people to do arbitrage on AdWords traffic. G, don't you want people clicking AdWords in the long term? Why whine about the small guy trying to make a buck on being an affiliate if you're going to serve all those eBay and arbitrage ads? It's not the small affiliates that suck, Google, it's your hypocritical policies.
7) Google places extreme trust on Yahoo paid links in the Yahoo directory. Then it tells the rest of the webmaster world to put rel="nofollow" attributes on their paid links. FYI, Google: You're still allowed to make a buck even if you're not on the NYSE. If paid links are such a concern, don't get editorial-review and paid links confused, just develop another standard, like a rel="paid-reviewed" and rel="paid-unreviewed" attribute. And ask Yahoo to use them too.
6) Google's expansion into so many different markets and control over such a wide array of personal information is downright scary. And the fact Google has been willing to work with China in censoring information Chinese people may want to find doesn't comfort me one bit.
5) Google AdWords doesn't actually fulfill its promise of letting the little guy compete. Before embarking on an AdWords journey, one has to scour forums for information on targeting, match types, bidding strategies etc. The result is that the main AdWords buyers are eBay, spammers and arbitragers, and big companies. The great equalizer it ain't.
4) On a note related to #6, Google keeps on buying out the little guys. Reminds me of another big tech company that's infamous for the anti-trust lawsuits it's been hit with. Except that Google's engineers tend to solve problems, usually.
3) Google claims to be so concerned about keeping spam out of the SERPs, yet it lets so much garbage be advertised on AdWords. I can't even count the Clickbank get-rich-quick scams people are hawking through your Google AdWords ads (ironically, the scammers present themselves as get-rich-quick review sites that prevent people getting scammed). It's 2007 Google; Western society gave up "buyer beware" in favour of consumer protection last century!
2) Google's Adsense for content matching algorithms are awful, particularly in Gmail. The ads you've served me with when I check my mail are completely irrelevant, making for a sucky user experience and generally sucky "researching mode" rather than "buying mode" leads when people click. (But then, I guess I'd be creeped out if your algorithm was better.) Anyways, before you keep buying out the Jotspots of this world, Google, make sure the ads you can serve on them will be relevant.
1) You're big, arrogant, and your algorithms are such a mess that you're likely to rank this post #1 for "Google Sucks" by the time I'm done promoting this.