Google's latest strategic move in search engine development is a new program that they've had the good sense to keep out of the media. This has kept it relatively under wraps and given Google a head start on their competitors in this new field. Read on to learn about Google’s new program, and how you'll need to adapt your SEO to the trends that are emerging from it.
This isn't any ordinary program. In fact, it's not even a computer program. No, when I say program, I mean a little production of Google's that is involving people who have traditionally searched for information through the use of vast indexes and systems: librarians.
I had long wondered why the apparent parallel existence of search engines and librarians wasn't being put to productive use. To understand what I mean by parallel existence, consider what a search engine does: it indexes information and retrieves it when someone comes looking for it. Consider what a librarian does: they index information and retrieve it when a person asks for it. It would only make sense to exploit the overlapping competencies between the two.
It appears that someone at Google had the same thought as I did, and so the behemoth of search has moved.
Weak jokes aside, here's how Google describes the Center:
"Librarians and Google share a similar mission: to organize the world's information and make it universally accessible and useful. We support librarians who work each day to further that mission. This site is a first step toward improving and expanding that support."