Now think for just a moment: what's the quid pro quo for Google expanding its support for librarians? What do basic social and business principles tell us about doing something for others? We are told that others will reciprocate. And that, ladies and gentlemen, is the brilliance of the Google Librarian Center: through it, Google is aiming to become the friend to librarians and thus to corner the librarian demographic. If librarians have ideas for indexing and retrieving information, who do you think they will come to? Their friend Google, of course.
I see further proof of my theory [on Google's interest in supporting librarians] in another little-known social reciprocation experiment of Google's: the Google Pizza Program. It is common knowledge that Google is looking to hire engineers. Who do you think engineers will consider working for after college, given that Google sponsored their college pizza breaks? I think you can answer that one yourselves.
In fact, the Librarian Center is publishing a newsletter - which I encourage any self-respecting SEO to sign up for - that is already showing signs of productivity for Google's relationship with librarians. A beautiful little essay in the newsletter, written by Karen G. Schneider, Director of the Librarians' Internet Index (LII), is entitled: "Beyond Algorithms: A Librarian's Guide to Finding Web Sites You Can Trust." Not coincidentally, a newsletter piece written by Google engineer Matt Cutts explaining PageRank to librarians is entitled: "Followup: How does Google Determine Which Websites Are the Most 'Trusted?'"
I don't think anyone who has read to this point can be in doubt any longer as to the purpose of the Google Librarian Center from Google's point of view (to have librarians help them improve their search techniques). The social reciprocation idea seems likely to catch on. Consider this library-blog post: "Way to go... I was hoping for something like this from Google, a sign of their support to work together with librarians... they like us." Now, I'll get on with what most of you who are reading this likely came here for: the 4 SEO trends you can apply in your own search engine optimization affairs. In fact, the title of this post is a lie: there are actually 5 trends that are developing from this partnership. I just wanted to happily surprise those of you who actually had the patience to read this far and not click out.