Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.

Montreal translucent city skyline graphic

Montreal SEO's city skyline graphic part 3

Wednesday, June 14, 2006

Google Program Means 4 SEO Trends - P2

Now think for just a moment: what's the quid pro quo for Google expanding its support for librarians? What do basic social and business principles tell us about doing something for others? We are told that others will reciprocate. And that, ladies and gentlemen, is the brilliance of the Google Librarian Center: through it, Google is aiming to become the friend to librarians and thus to corner the librarian demographic. If librarians have ideas for indexing and retrieving information, who do you think they will come to? Their friend Google, of course.

I see further proof of my theory [on Google's interest in supporting librarians] in another little-known social reciprocation experiment of Google's: the Google Pizza Program. It is common knowledge that Google is looking to hire engineers. Who do you think engineers will consider working for after college, given that Google sponsored their college pizza breaks? I think you can answer that one yourselves.

In fact, the Librarian Center is publishing a newsletter - which I encourage any self-respecting SEO to sign up for - that is already showing signs of productivity for Google's relationship with librarians. A beautiful little essay in the newsletter, written by Karen G. Schneider, Director of the Librarians' Internet Index (LII), is entitled: "Beyond Algorithms: A Librarian's Guide to Finding Web Sites You Can Trust." Not coincidentally, a newsletter piece written by Google engineer Matt Cutts explaining PageRank to librarians is entitled: "Followup: How does Google Determine Which Websites Are the Most 'Trusted?'"

I don't think anyone who has read to this point can be in doubt any longer as to the purpose of the Google Librarian Center from Google's point of view (to have librarians help them improve their search techniques). The social reciprocation idea seems likely to catch on. Consider this library-blog post: "Way to go... I was hoping for something like this from Google, a sign of their support to work together with librarians... they like us."
Now, I'll get on with what most of you who are reading this likely came here for: the 4 SEO trends you can apply in your own search engine optimization affairs. In fact, the title of this post is a lie: there are actually 5 trends that are developing from this partnership. I just wanted to happily surprise those of you who actually had the patience to read this far and not click out.

Start learning about the trends and get tips on how to adapt: read page 3.

If you enjoyed the post, take 30 seconds to subscribe to our free newsletter.

Related articles are archived in the topical categories Google, tips, trends, Google Librarian Center, Google SEO.

Google Program Means 4 SEO Trends - P2 posted by Bookworm SEO @ 9:21 PM

0 Comments on this SEO article:

Montreal SEO Newsletter

The Montreal SEO newsletter and RSS feed share great SEO tips!

SEO - Search Engine Optimization:

Bringing search engine traffic to a website by making it rank high in the engines (Google etc.) for its keywords.

Publications, Citations etc.

Quoted in Marketing Sherpa's Marketing Wisdom for 2007? (PDF)
Look at tip #27.

Published on Sitepoint: The 5 Most Common SEO Mistakes

Published by Pandia: Linkbait's Characteristics

Published on BrandCurve: Best Practices in Search Engine Reputation Management

Optimized and Ranking: Montreal SEO Archives

Related Specialists:

1. Freelance copywriting specialist Bill Hilton

2. Politics and the Web by La Presse's Tristan Peloquin

3. Google Maps and Yahoo Local by Mike Blumenthal, local search specialists

4. Legal Marketing Blawg by popular speaker Larry Bodine

5. SEO by the Sea by patent guru Bill Slawski

6. Brand Curve and Marketing Blurb by marketing expert Susan Gunelius

7. Mike the Internet Guy by Denver local SEO pro Mike Belasco

8. Here's What I Think by professional socialite ~~Paris H~~ Muhammad Saleem

9. Phil's Blogservations by blogosphere expert Phil Gomes

10. SEO Specialist Brent David Payne.

11. Gabriel Goldenberg

12. Gab Goldenberg

Best of Montreal SEO:

Google Maps Ranking Factors
Google Sucks
Political Campaigns: Slacker Marketing
Local Search Engine Submission

Google Maps and Local SEO:

Google Maps Mania
Google Maps API blog
Google Maps Advertising
Bill Slawski on Local SEO
Sharon Fling, Local SEO

Resources for SEO specialists:

1. Aaron Wall's SEO research extension for firefox.

2. Google Adwords keyword research tool.

3. Nichebot Multi-Engine Keyword Research Tool

4. SEOMoz's PageStrength Tool

5. The 80/20 of SEO - my first readings on the topic.

Request a Quote!

Visit my new site, SEO ROI Services to hire me.

About Gab, aka Bookworm-SEO

Qualifications, prices, services...

About SEO Montreal

SEO Montreal is a Montreal-based local Search Engine Optimization consulting company. Nous sommes une agence spécialisée dans le référencement. It is part of the SEO ROI family.

Le blogue partage des conseils sur le référencement et surtout sur le Local SEO.

My SEO Consulting

1. Established Websites For Sale

#7 Google, #5 Yahoo: Established Websites for Sale.
#11 Google: Websites for Sale.

SEO Consultant in Summer '06.

2. Montreal Hotel

#1 Yahoo: Downtown Montreal Hotel #3 Google, #8 Yahoo: Hotel Montreal.
SEO Consultant Since November 06.

3. Montreal SEO Specialist

#1 on Google, Yahoo and MSN: Montreal SEO.
#2 Google, #1 MSN, #3 Yahoo: SEO Montreal.
#1 MSN, #5 Yahoo: SEO specialist.

SEO Consultant since May 06.

4. Dogs for Sale - October 2007 1 Hour SEO Consultation

5. Dental Seminars - My dad's dental CE site.