Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.

Montreal city skyline graphic Montreal translucent city skyline graphic Montreal SEO's city skyline graphic part 3
Wednesday, June 14, 2006
Google Program Means 4 SEO Trends - P7
5) Legality

The LII considers legality in the framework of copyrights, trademarks, and intellectual property law. As Schneider writes: "The author of a legitimate web site will ensure that she is legally entitled to publish the content on her site, working within copyright and fair use guidelines."

She also considers the topic of fair-use, which is a legal defence that argues that the reproduction of a work is legitimate because of extenuating circumstances. Schneider cites critiquing a work as an example of this, and encourages readers to check out a website busting 10 popular copyright myths. Schneider recommends avoiding reproducing something that would mean using the fair-use argument in court. It's a hassle and highly subjective, so why bother? It only takes a moment more to attribute something properly.

SEOs can use Creative Commons copyright licenses to indicate to readers that their site is operating within a legitimate legal framework. Placing the CC marker in an easily visible place would reinforce arguments of due diligence in court, and so locations above the fold (i.e. the portion of a website immediately visible upon loading with no scrolling) might be considered. It might even reassure someone providing a link that their own external link is going to a quality website.

Additionally, it's an easy way of showing that you're credible and trustworthy, which is what this all comes down to. For example, Marketing Sherpa (another great newsletter that each of you should subscribe to) recently published the results of a marketing experiment by showing that prominent display of a security certificate boosted sales. It is therefore likely that prominently displaying a badge that reflects trustworthiness on you would have similar effects.

There are a few other questions Schneider posts afterwards that hint at other trustworthiness points. I'm not going to quote them, though, because I want you to absolutely go and check out the Google Librarian Center and sign up for the Google Librarian Center's Newsletter right now.

Here are a few quick steps to immediately implement what has been discussed in this article.

1. SEOs will have noticed that sloppy code has been mentioned a few times. Check that your code is valid. This is known in technical jargon as "validating" code. Try W3C’s free html validator: W3 Validator.
2. Go and edit your template file. Make sure your site's content is available and trustworthy, as determined by the criteria of credibility, authorship, quality of external links and legality. Refer back to each section of this article as necessary.
3. Contact your professional association and get their website to link to yours.
4. If it does not already exist, create an About page.
5. Join a site review forum community like to get outside opinions on your availability, credibility, authorship, external links and legality.
6. Finally, and probably most importantly (again something for those of you patient and perseverent enough to read through to the end), go submit your site to the Librarians' Internet Index (the link is on the upper right). Something tells me that Google respects librarians.

If you enjoyed the article, take 30 seconds to subscribe to my free newsletter. Or maybe you want to again savour the information on Google's Librarian Center and the algorithms and SEO trends that are its results, starting from the beginning.

Related articles are archived in the topical categories , , , , .
Google Program Means 4 SEO Trends - P7 posted by Bookworm SEO @ 4:48 PM  
0 Comments on this SEO article:
Post a Comment
<< Home

Montreal SEO Newsletter

SEO Montreal RSS

The Montreal SEO newsletter and RSS feed share great SEO tips!

SEO - Search Engine Optimization:

Bringing search engine traffic to a website by making it rank high in the engines (Google etc.) for its keywords.

Publications, Citations etc.

Quoted in Marketing Sherpa's Marketing Wisdom for 2007? (PDF)
Look at tip #27.

Published on Sitepoint: The 5 Most Common SEO Mistakes

Published by Pandia: Linkbait's Characteristics

Published on BrandCurve: Best Practices in Search Engine Reputation Management

Optimized and Ranking: Montreal SEO Archives

Related Specialists:

1. Freelance copywriting specialist Bill Hilton

2. Politics and the Web by La Presse's Tristan Peloquin

3. Google Maps and Yahoo Local by Mike Blumenthal, local search specialists

4. Legal Marketing Blawg by popular speaker Larry Bodine

5. SEO by the Sea by patent guru Bill Slawski

6. Brand Curve and Marketing Blurb by marketing expert Susan Gunelius

7. Mike the Internet Guy by Denver local SEO pro Mike Belasco

8. Here's What I Think by professional socialite Paris H Muhammad Saleem

9. Phil's Blogservations by blogosphere expert Phil Gomes

10. SEO Specialist Brent David Payne.

11. Gabriel Goldenberg

12. Gab Goldenberg

Best of Montreal SEO:

Google Maps Ranking Factors
Google Sucks
Political Campaigns: Slacker Marketing
Local Search Engine Submission

Google Maps and Local SEO:

Google Maps Mania
Google Maps API blog
Google Maps Advertising
Bill Slawski on Local SEO
Sharon Fling, Local SEO

Resources for SEO specialists:

1. Aaron Wall's SEO research extension for firefox.

2. Google Adwords keyword research tool.

3. Nichebot Multi-Engine Keyword Research Tool

4. SEOMoz's PageStrength Tool

5. The 80/20 of SEO - my first readings on the topic.


Request a Quote!
Visit my new site, SEO ROI Services to hire me.
About Gab, aka Bookworm-SEO
Qualifications, prices, services...

View Gabriel Goldenberg's profile on LinkedIn
About SEO Montreal

SEO Montreal is a Montreal-based local Search Engine Optimization consulting company. Nous sommes une agence spécialisée dans le référencement. It is part of the SEO ROI family.

Le blogue partage des conseils sur le référencement et surtout sur le Local SEO.

My SEO Consulting
1. Established Websites For Sale

#7 Google, #5 Yahoo: Established Websites for Sale.
#11 Google: Websites for Sale.

SEO Consultant in Summer '06.

2. Montreal Hotel

#1 Yahoo: Downtown Montreal Hotel #3 Google, #8 Yahoo: Hotel Montreal.
SEO Consultant Since November 06.

3. Montreal SEO Specialist

#1 on Google, Yahoo and MSN: Montreal SEO.
#2 Google, #1 MSN, #3 Yahoo: SEO Montreal.
#1 MSN, #5 Yahoo: SEO specialist.

SEO Consultant since May 06.

4. Dogs for Sale - October 2007 1 Hour SEO Consultation

5. Dental Seminars - My dad's dental CE site.

Previous SEO writing
1. Montreal Local Search Engine
2. Find it in Canada Search Engine
3. Google Canada
4. US Local Search
5. Google Local Search
6. SEOmoz Pro Membership Review

SEO Montreal is part SEO ROI Services; consider its seo services offering.

City SEO template by Isnaini's Free Blogger Templates