Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.


Montreal city skyline graphic Montreal translucent city skyline graphic Montreal SEO's city skyline graphic part 3
Thursday, November 30, 2006
How to Exploit Regional Demographics in SEM and SEO
Browsing Google with my nifty SEO extension for firefox (thankyou Aaron Wall!), I decided to look at where searchers were when they typed in a client's keyword. I did it for curiosity, but two potentially great applications immediately came to mind.

First, in writing the copy of SEM ads and in designing landing pages, it might be worthwhile to name-drop the searcher's locality. For example, if most of the people searching for parrots lived in Florida, Texas and the Carolinas, your SEM ad copy could include "Texan looking for a parrot?" or "Want Toucan Sam to brighten your Florida condo?"
I support this idea based on my experience talking to groups. When you ask if 'someone' can do 'task A', people tend to assume someone else will do it, and the result is that it doesn't get done. But if you say "John, will you please take care of 'A', John will usually do A. So this might prove useful to increasing response rates and making your offer seem more targeted.
Note: Google (not sure about Yahoo and MSN, but I think so) enables geo-targeting of your SEM efforts, so you can avoid having your Florida ads shown to Texans.

The second use of regional data is in getting links from the appropriate link neighbourhoods. It's common knowledge that Google and others return different results depending on a user's location. Therefore, it might be an idea worth considering to target a few of your local markets in your keyword strategy. Additionally, you can look for links 'up the feeding chain.'
This idea is derived from a post by someone at SEOMoz (Orion? Egol?). Though I can't recall the post just now, a great technique suggested by one of the Mozzarelas was to go get your potential client's attention on sites up and down the marketing chain. For instance, a car parts manufacturer might get links or place ads on a custom-car garage or on a. This takes the concept one-step further and suggests that you find links on sites relating to clients' regions. Potentially this might improve rankings in region-specific SERPs.

Another twist is to reverse engineer the regional data you have and look for other topics of interest in that region. If you're a shoe-store in Washington DC, perhaps you get some links from politics websites? Or if you're a shoe-store in Toronto, you could try for links from boring, colourless websites... Ok, ok, I'm sorry, boring, colourless and soulless. (Can you tell I'm a Montreal SEO?.)

Take 30 seconds to subscribe to my free newsletter.

Related articles are archived in the topical categories , , , , .
Go back to City SEO's homepage
How to Exploit Regional Demographics in SEM and SEO posted by Bookworm SEO @ 6:32 PM  
0 Comments on this SEO article:
Post a Comment
<< Home
 

Montreal SEO Newsletter


SEO Montreal RSS

The Montreal SEO newsletter and RSS feed share great SEO tips!


SEO - Search Engine Optimization:

Bringing search engine traffic to a website by making it rank high in the engines (Google etc.) for its keywords.


Publications, Citations etc.

Quoted in Marketing Sherpa's Marketing Wisdom for 2007? (PDF)
Look at tip #27.

Published on Sitepoint: The 5 Most Common SEO Mistakes

Published by Pandia: Linkbait's Characteristics

Published on BrandCurve: Best Practices in Search Engine Reputation Management


Optimized and Ranking: Montreal SEO Archives
















Related Specialists:

1. Freelance copywriting specialist Bill Hilton

2. Politics and the Web by La Presse's Tristan Peloquin

3. Google Maps and Yahoo Local by Mike Blumenthal, local search specialists

4. Legal Marketing Blawg by popular speaker Larry Bodine

5. SEO by the Sea by patent guru Bill Slawski

6. Brand Curve and Marketing Blurb by marketing expert Susan Gunelius

7. Mike the Internet Guy by Denver local SEO pro Mike Belasco

8. Here's What I Think by professional socialite Paris H Muhammad Saleem

9. Phil's Blogservations by blogosphere expert Phil Gomes

10. SEO Specialist Brent David Payne.

11. Gabriel Goldenberg

12. Gab Goldenberg


Best of Montreal SEO:

Google Maps Ranking Factors
Google Sucks
Political Campaigns: Slacker Marketing
Local Search Engine Submission

Google Maps and Local SEO:

Google Maps Mania
Google Maps API blog
Google Maps Advertising
Bill Slawski on Local SEO
Sharon Fling, Local SEO

Resources for SEO specialists:

1. Aaron Wall's SEO research extension for firefox.

2. Google Adwords keyword research tool.

3. Nichebot Multi-Engine Keyword Research Tool

4. SEOMoz's PageStrength Tool

5. The 80/20 of SEO - my first readings on the topic.

 

Request a Quote!
Visit my new site, SEO ROI Services to hire me.
About Gab, aka Bookworm-SEO
Qualifications, prices, services...

View Gabriel Goldenberg's profile on LinkedIn
About SEO Montreal

SEO Montreal is a Montreal-based local Search Engine Optimization consulting company. Nous sommes une agence spécialisée dans le référencement. It is part of the SEO ROI family.

Le blogue partage des conseils sur le référencement et surtout sur le Local SEO.

My SEO Consulting
1. Established Websites For Sale

#7 Google, #5 Yahoo: Established Websites for Sale.
#11 Google: Websites for Sale.

SEO Consultant in Summer '06.

2. Montreal Hotel

#1 Yahoo: Downtown Montreal Hotel #3 Google, #8 Yahoo: Hotel Montreal.
SEO Consultant Since November 06.

3. Montreal SEO Specialist

#1 on Google, Yahoo and MSN: Montreal SEO.
#2 Google, #1 MSN, #3 Yahoo: SEO Montreal.
#1 MSN, #5 Yahoo: SEO specialist.

SEO Consultant since May 06.

4. Dogs for Sale - October 2007 1 Hour SEO Consultation

5. Dental Seminars - My dad's dental CE site.

Previous SEO writing
Links
1. Montreal Local Search Engine
2. Find it in Canada Search Engine
3. Google Canada
4. US Local Search
5. Google Local Search
6. SEOmoz Pro Membership Review
Miscellaneous


SEO Montreal is part SEO ROI Services; consider its seo services offering.

City SEO template by Isnaini's Free Blogger Templates

BLOGGER