Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.

Montreal city skyline graphic Montreal translucent city skyline graphic Montreal SEO's city skyline graphic part 3
Tuesday, September 05, 2006
Local Search Engine Submission
Four tips for local search is a new, solid article by one of SES Denver's . She discusses listing your website, promoting your address, and some other techniques.

My thoughts on the article?

First, the fact that the tips focus on being listed shows the basic level at which local search engine optimization is at. It would be interesting to see how to actually improve rankings, rather than simply be listed.

Second, while local search is growing, many more people just use a regular search engine and add their city name to the keywords in their search. For example, many people search for "used cars Canada," rather than go to a local engine and search for "used cars."

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Local Search Engine Submission posted by Bookworm SEO @ 5:53 PM   2 comments
One-Way Links and SMO
My constant reading's brought some SEO and SMO resources to light recently. First, is an excellent piece by Tyler Banfield (of Digital Point) about how to set up one way links across a network of sites. Second, I've found a series of posts on Social Media Optimization, or SMO, which you'll recall I heard about exactly one week ago today.

Tyler's derived a very simple mathematical formula to find out exactly how many one-way links you can generate across a network of websites. One-way links are those links that aren't reciprocal; their appeal is that search engines weight them more highly than reciprocal links.

The long and short of it is that
"the first half of the sites link to exactly half the amount of sites, while the last half links to exactly half the amount of sites minus one."

Go read Tyler's full post on one-way links now!

The other great resource (or resources, rather) is a series of blog posts on Social Media Optimization, or SMO. SMO means (re-)designing a site to be more linkable and social media friendly, with the goal of obtaining attention from social media websites.

Social media comprises those websites that involve a high degree of networking, relationships, and interaction. For example, Digg is a social media website where users can vote and comment on cool news items (often from those fellow social media websites that are blogs); the most popular items get front-page attention.

Anyways, as I was saying, Rohit Bhargava wrote up a piece offering 5 rules for SMO. This in turn has been followed by rules 6 and 7, 8-10 and so on. The top ranked website for social media on Google are a consulting group offering SMO services (sweet ranking on a tough term, guys!).

My point is that SMO is a nice complement to SEO. Making a site more attractive to what Rand Fishkin terms the "linkerati" (i.e. social media users) is a good technique to improve rankings. Linking is a social activity after all.

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One-Way Links and SMO posted by Bookworm SEO @ 5:03 PM   2 comments
Sunday, September 03, 2006
One Way Links: Directory Submissions
Everybody loves one-way links (also called non-reciprocal links). Search engines give them more weight, and they mean you don't need to send traffic back to the source, but can keep it on your site or network. So here's a little encouragement on submitting to directories and other places you can get one-way links from.

First, I'm adding this to Technorati. I had a link here to Technorati, but have since removed it.

The link was necessary to have Technorati list City SEO. Once they verify it, I can delete the link and have a one-way from Technorati.
Next, I evaluate what type of site I'm running. There are blog indexes, forum indexes, and even directories of directories! Doing a quick Google search for 'your type of site" + "directory" will usually return some good things. Technorati is a "blog directory."
Further to that, I search for directories on my topic. I do the same thing as in the previous point, but change the type of website I'm running to the type of content (i.e. keywords) I have.
Finally, and this is actually a trick I picked up from Ralph Wilson, who himself got it from Bill Hartzer, search for "your topic" + "add URL." Then search for "your topic" + "submit site," and other variations. This will help you find the little places off the beaten path.

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One Way Links: Directory Submissions posted by Bookworm SEO @ 7:19 PM   0 comments
Yahoo Index Updates
Yahoo's Index has been updating with the result of a "shuffling of the [Yahoo SERPs] deck," as one SEO commentator put it.

Information if available at Yahoo's search blog, under the post Weather Report: Yahoo! Search Index Update

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Yahoo Index Updates posted by Bookworm SEO @ 2:10 PM   0 comments

Montreal SEO Newsletter

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The Montreal SEO newsletter and RSS feed share great SEO tips!

SEO - Search Engine Optimization:

Bringing search engine traffic to a website by making it rank high in the engines (Google etc.) for its keywords.

Publications, Citations etc.

Quoted in Marketing Sherpa's Marketing Wisdom for 2007? (PDF)
Look at tip #27.

Published on Sitepoint: The 5 Most Common SEO Mistakes

Published by Pandia: Linkbait's Characteristics

Published on BrandCurve: Best Practices in Search Engine Reputation Management

Optimized and Ranking: Montreal SEO Archives

Related Specialists:

1. Freelance copywriting specialist Bill Hilton

2. Politics and the Web by La Presse's Tristan Peloquin

3. Google Maps and Yahoo Local by Mike Blumenthal, local search specialists

4. Legal Marketing Blawg by popular speaker Larry Bodine

5. SEO by the Sea by patent guru Bill Slawski

6. Brand Curve and Marketing Blurb by marketing expert Susan Gunelius

7. Mike the Internet Guy by Denver local SEO pro Mike Belasco

8. Here's What I Think by professional socialite Paris H Muhammad Saleem

9. Phil's Blogservations by blogosphere expert Phil Gomes

10. SEO Specialist Brent David Payne.

11. Gabriel Goldenberg

12. Gab Goldenberg

Best of Montreal SEO:

Google Maps Ranking Factors
Google Sucks
Political Campaigns: Slacker Marketing
Local Search Engine Submission

Google Maps and Local SEO:

Google Maps Mania
Google Maps API blog
Google Maps Advertising
Bill Slawski on Local SEO
Sharon Fling, Local SEO

Resources for SEO specialists:

1. Aaron Wall's SEO research extension for firefox.

2. Google Adwords keyword research tool.

3. Nichebot Multi-Engine Keyword Research Tool

4. SEOMoz's PageStrength Tool

5. The 80/20 of SEO - my first readings on the topic.


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About SEO Montreal

SEO Montreal is a Montreal-based local Search Engine Optimization consulting company. Nous sommes une agence spécialisée dans le référencement. It is part of the SEO ROI family.

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