Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.

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Tuesday, July 04, 2006

The Importance of SEO to Local Businesses

The Outthinker has a great post on the importance of a web presence to local business.

I'd like to add to that and point out the importance of an SEO strategy to local businesses.

First, the importance of Search Engine Optimization to local business is the same as it is to other business. SEO enables potential customers to find your local business through search engines.

It's the online equivalent of a brand-awareness campaign. There's no point for a store to exist if customers don't know about it. In the same way as being part of a shopping center helps people "know" about a store, having an SEO strategy increases your visibility and quantity of sales.

Second, the importance of SEO to a local business is similar to putting a road-map on flyers. The backlinks gained via SEO direct traffic to the website.

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Related articles are archived in the topical categories SEO strategy, local business, local search.

The Importance of SEO to Local Businesses posted by Bookworm SEO @ 9:37 PM

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