Montreal SEO - Local Search Engine Optimization

by Montreal's SEO specialist, Gabriel Goldenberg aka Bookworm-SEO.

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Friday, July 27, 2007
Local SEO and Search Links
Local SEO and local search in general are healthy and developing rapidly. Here are some fascinating links I found around the SEO blogosphere.

In a follow-up to (or, according to the date, preview of) Mark's discussion of Google Maps vs Google Local's ranking factors, I've found - who else? - Bill Slawski discussing Google local search patentry.

Still at Bill's excellent site, we have word of new Place Rank and Interestingness ranking and scoring mechanisms. It seems that Google's taking more user generated content a la Gmail and Feedburner and using it to mark up maps and Google Earth.

Over at GoodROI we find out that Yahoo has modified their SERPs with some local data. On a search for McDonald's, Greg found a new link under McDonald's main site result that lets you find McDonald's locations near you! Yahoo've also done some other things to their SERPs, so go see what Greg has to say.

Still on the Yahoo SERPs, it looks like they've got more than "locations near you" added. There are also Flickr-based slideshows directly integrated into the results, OneBox style (I know Yahoo won't like me saying OneBox style, but what're ya gonna do, eh? hehe). Try searching for Montreal, Canada or as Yahoo Search's Lingxian Ding did, Phuket, Thailand.

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Local SEO and Search Links posted by Bookworm SEO @ 1:06 PM   0 comments
Thursday, July 05, 2007
Google Maps Ranking Factors
Google Maps' ranking factors and algorithm are being researched very thoroughly by local search expert Mike Blumenthal. Mike's got several posts about the algorithm's factors, including some noteworthy comparisons to Google's OneBox results.

For those of you who like more old-school type SEO, Mike Blumenthal has a great post concerning directories that Google cares about in regards to its Maps algorithm. The directory factor still carries weight apparently, though as in the general search algorithm, that weight has greatly decreased since its heyday.

Another very insightful post of his considers the difference between Google OneBox results and Google Maps results. It appears that the OneBox results are focused towards more established venues with enough reviews to have a star rating (the more stars the better, obviously).

The cutoff to have a star rating, from looking at Mike's data, seems to be roughly 10-15 reviews; any less and no stars will appear. This is likely to avoid skewing the data based on only a handful of reviews.

In any event, I encourage you all to subscribe to Mike's "Understanding Google Maps and Yahoo Local" RSS feed if you're interested in local search. His blog is a great resource both on optimizing for local search as well as for local search news.

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Google Maps Reversed = Spam el Goog
Local SEO and Search Links
I'm ranking for Local SEO!

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Google Maps Ranking Factors posted by Bookworm SEO @ 2:16 AM   0 comments

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SEO - Search Engine Optimization:

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Quoted in Marketing Sherpa's Marketing Wisdom for 2007? (PDF)
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Published on Sitepoint: The 5 Most Common SEO Mistakes

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Optimized and Ranking: Montreal SEO Archives

Related Specialists:

1. Freelance copywriting specialist Bill Hilton

2. Politics and the Web by La Presse's Tristan Peloquin

3. Google Maps and Yahoo Local by Mike Blumenthal, local search specialists

4. Legal Marketing Blawg by popular speaker Larry Bodine

5. SEO by the Sea by patent guru Bill Slawski

6. Brand Curve and Marketing Blurb by marketing expert Susan Gunelius

7. Mike the Internet Guy by Denver local SEO pro Mike Belasco

8. Here's What I Think by professional socialite Paris H Muhammad Saleem

9. Phil's Blogservations by blogosphere expert Phil Gomes

10. SEO Specialist Brent David Payne.

11. Gabriel Goldenberg

12. Gab Goldenberg

Best of Montreal SEO:

Google Maps Ranking Factors
Google Sucks
Political Campaigns: Slacker Marketing
Local Search Engine Submission

Google Maps and Local SEO:

Google Maps Mania
Google Maps API blog
Google Maps Advertising
Bill Slawski on Local SEO
Sharon Fling, Local SEO

Resources for SEO specialists:

1. Aaron Wall's SEO research extension for firefox.

2. Google Adwords keyword research tool.

3. Nichebot Multi-Engine Keyword Research Tool

4. SEOMoz's PageStrength Tool

5. The 80/20 of SEO - my first readings on the topic.


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